Developing Your Marketing Plan - Product Positioning & Pricing

Does Your Product or Service Have a Personality? Bring Sexy Back!

Developing Your Marketing Plan - Product Positioning/Pricing

Thursday July 28th 2011 at T3 Training in Bishops Woods from 8:15am-10:30am.
13400 Bishops Lane Suite 270 Brookfield, WI 53005

Part of the Marketing Foundations Series brought to you by Greg Dugan of Green Koala Marketing and Karin Conway of PRO Alliance Resources. Seminars held the fourth Thursday of the month except for November session held on Nov 17th.
This Seminar series covers all the components of an effective product marketing plan. Each seminars will explore the different components of a marketing plan more in-depth. You will be an active participant and will have help creating your own marketing plan as we go along.

Objectives of the seminar include;
• Focus on specific marketing objectives as it relates to the product component of marketing
• Walk-away with useful information you can use when you get back to office
• Get started or revisit your product marketing plan
• Clarify information about marketing and business plans
• Help you increase sales, get financing, clarify business direction and goals
• Perform self-evaluation and change perceptions

Why should you care?
-Support a loan application
-Raise equity funding
-Identify strengths, weaknesses, opportunities, threats (SWOT Analysis)
-Define objectives and describe programs
-Create a regular business review and course correction process
-Define a new business or venture
-Define agreements between partners
-Set a value on a business for sale or legal purposes
-Evaluate a new product line, promotion, or expansion

Presented by Greg Dugan of Green Koala Marketing and Karin Conway of PRO Alliance Resources. Agenda; 8:15am-8:30am registration/networking, 8:30-10:30 seminar presentation, 10:30- 11:00 wrap-up/questions

Please register on MeetUp.  Please share with your LinkedIn network, thanks!

Investment is only $10 per session. (Free to paid PRO Alliance Members)

Full seminar calendar
July 28th, 2011 Product Positioning/Pricing
August 25th, 2011 People - Target Demographics
September 22, 2011 Distribution/Sales
October 27th, 2011 Communications (PR, social Media)
November 17th, 2011 Customer Service

Register on MeetUp! -->  http://www.meetup.com/Milwaukee-Business-Professionals/events/24900121/