Developing Your Marketing Plan - Product Positioning & Pricing

Does Your Product or Service Have a Personality? Bring Sexy Back!

Developing Your Marketing Plan - Product Positioning/Pricing

Thursday September 15th 2011 at T3 Training in Bishops Woods from 8:15am-10:30am.
13400 Bishops Lane Suite 270 Brookfield, WI 53005

Part of the Marketing Foundations Series brought to you by Greg Dugan of Green Koala Marketing and Karin Conway of PRO Alliance Resources. Seminars held the fourth Thursday of the month except for November session held on Nov 17th.
This Seminar series covers all the components of an effective product marketing plan. Each seminars will explore the different components of a marketing plan more in-depth. You will be an active participant and will have help creating your own marketing plan as we go along.

Objectives of the seminar include;
• Focus on specific marketing objectives as it relates to the product component of marketing
• Walk-away with useful information you can use when you get back to office
• Get started or revisit your product marketing plan
• Clarify information about marketing and business plans
• Help you increase sales, get financing, clarify business direction and goals
• Perform self-evaluation and change perceptions

Why should you care?
-Support a loan application
-Raise equity funding
-Identify strengths, weaknesses, opportunities, threats (SWOT Analysis)
-Define objectives and describe programs
-Create a regular business review and course correction process
-Define a new business or venture
-Define agreements between partners
-Set a value on a business for sale or legal purposes
-Evaluate a new product line, promotion, or expansion

Presented by Greg Dugan of Green Koala Marketing and Karin Conway of PRO Alliance Resources. Agenda; 8:15am-8:30am registration/networking, 8:30-10:30 seminar presentation, 10:30- 11:00 wrap-up/questions

Please let you LinkedIn network know;
http://events.linkedin.com/Developing-Marketing-Plan-Product/pub/730793

Investment is only $10 per session. (Free to paid PRO Alliance Members)

Full seminar calendar
Product Positioning/Pricing - Sept 15th, 2011

People - Target Demographics- tba

Distribution/Sales- tba

Communications (PR, social Media)- tba

Customer Service- tba

It is very important that you register on the Milwaukee Business Professionals MeetUp if you will attend any PRO events. In the event of a cancellation or change, the notice will be posted to MeetUp members who are registered.

Register-->http://www.meetup.com/Milwaukee-Business-Professionals/events/24900121/